Hey,
I’m Jaina Mistry, an email, content, and brand marketing leader with 15 years of experience in B2B SaaS and startups.
I help brands show up in ways people actually care about: building trust, creating connection, and leaving a lasting impression beyond the typical funnel stuff.
A little bit more about me…
Most recently, I spent nearly a decade at Litmus, where I led brand and content marketing (as well as email at one point), scaled high-performing teams, and turned newsletters and research reports into real pipeline.
My work blends storytelling with systems, and strategy with execution. (I’ve long said goodbye to gating ebooks.)
Now, I consult with brands and businesses who want smarter content, stronger brand presence, and email programs that actually work.
Follow me on LinkedIn.
How I can help your business
💌 Email strategy & optimization
I audit and optimize email programs, lifecycle journeys, copy, design, workflows, automations, and testing—spotting roadblocks, improving performance, and helping teams send smarter, more strategic email.
⚒️ Content strategy & development
Whether you’re starting from scratch or need a refresh I can support your current and future content marketing needs to help you meet and exceed your goals, while being mindful of performance (SEO/GAIO) and audience relevance.
🤝🏾 Email + content integration
Get more out of your best marketing channels by helping them work better together. I can help you develop a newsletter strategy and provide post-mortem audits on cross-channel campaigns.
♥️ Brand messaging
Let me bring consistency and clarity to your brand through brand voice development. I’ll help you define messaging frameworks, tone of voice guidelines, and how to roll it out internally.
👩🏾 Fractional leadership
If you’re not ready for a full-time hire, I can step in to provide strategic leadership, planning support, vendor/agency management, and team mentorship services.
🧠 Team education and thought leadership
I can bring my expertise to your team through internal team workshops on topics like email marketing 101, lifecycle journeys, the power of newsletters, content + email integration, and more.
Need long-term support? I also offer retainer services.
⭐️ Your reward for making it down here: my current favourite album. Enjoy!
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